- 1. What It Takes to Make It
- 2. Resources to Consider
- 3. Laying the Groundwork
- 4. Building On Your Business Idea
- 5. Business Ownership Options
- 6. Key Documents to Prepare
- 7. Gathering Funding
- 8. Developing Your Product
- 9. Creating a Sales and Marketing Strategy
- 10. Branding 101
- 11. Setting Up Your Office
- 12. Launching the Business
- 13. Keeping the Business Moving
- 14. Being an Entrepreneurial Leader
- 15. Bringing It All Together
- 16. A Personal Action Plan