Customer Development is a rigorous, scientific approach to removing the guesswork from new product strategy. Developed by Steve Blank, this four-step framework helps you discover and validate the right market for your idea, build product features that genuinely meet customer needs, and identify the most effective tactics for acquiring and converting buyers. You’ll come away with a focused, evidence-based process that reduces risk, improves product-market fit, and makes far more efficient use of your organization’s resources.
Skills you will learn:
Business Sense
Learning Objectives
Accelerate product-market fit by understanding customer development and how it reduces risk before you invest heavily in build and launch.
Manage customer learning with a clear plan by defining target customers, key assumptions, research methods, and decision criteria for next steps.
Apply best practices by running structured interviews and experiments, tracking insights, and iterating based on real customer behavior�not opinions.
Improve go-to-market outcomes by turning customer evidence into sharper positioning, better pricing, and stronger channel and product decisions.
Who Should Take This Course?
Innovators
Team Members & Leaders
Small Business Owners
Course Outline & Major Topics
1. Overview of Customer Development
2. Why you need a plan to manage Customer Development
