Effective promotion is what connects a product to the people who need it � and a well-designed promotional mix ensures your message reaches the right audience through the right channels. This course introduces you to the five elements of promotion � personal selling, advertising, sales promotion, direct marketing, and publicity � and shows you how to prioritize and allocate resources based on your strategic objectives. You’ll leave with the knowledge to build a promotional plan that drives awareness, supports your brand, and delivers measurable results.
Skills you will learn:
Business Sense
Learning Objectives
Drive demand at launch by using promotion and marketing to create awareness, trial, and repeat purchase while protecting brand positioning.
Prevent wasted spend and missed targets by using a promotion, marketing, and go-to-market plan that aligns messaging, channels, timing, budget, and sales execution.
Apply generally accepted good practices by defining target customers and value proposition, setting clear launch objectives and KPIs, coordinating sales enablement and inventory readiness, and building a realistic promotional calendar.
Improve results after launch by tracking performance weekly, testing and optimizing campaigns, capturing customer feedback, and adjusting spend toward the highest-return channels and tactics.
Who Should Take This Course?
Innovators
Team Members & Leaders
Small Business Owners
Course Outline & Major Topics
1. Why Promotion & Marketing is important at the commercialization stage
2. Why you need a plan to manage your Promotion & Marketing and Go to Market plans
