Launching a product to the world is a multi-stage process � and the most successful launches are those that win confidence internally before they ever reach a consumer. This course takes you through a structured three-stage launch approach: to the company, to the market, and to the consumer � followed by a rigorous evaluation of how the launch performed. You’ll develop the skills to coordinate a cohesive, well-timed launch that builds excitement at every level and sets your product up for lasting success.
Skills you will learn:
Business Sense
Learning Objectives
Sell more effectively across channels by learning how to pitch and win retail and distribution buyers with a clear value proposition and strong execution plan.
Build stronger in-store performance by using merchandising frameworks that improve visibility, conversion, and shopper experience.
Use data to improve results by applying advertising basics, sales recording, and buyer surveys to understand what�s working and why.
Outperform competitors by studying the market, managing marketing costs, refreshing pricing and promotions, and using sales analysis and buyer insights to optimize your next in-store promotion phase.
Who Should Take This Course?
Innovators
Team Members & Leaders
Small Business Owners
Course Outline & Major Topics
1. How to sell to retailer and other distribution channels
2. Frameworks for Merchandising strategies
3. Advertising, Sales recording, Buyers' surveys
4. Competition study and Marketing costing New phase of in-store promotion. Pricing revamping, Sales recording, Sales analysis, and Buyers' studies.
