In a crowded market, a great product will go unnoticed without the right promotional strategy behind it. This course explores the full range of marketing and promotional tools available � from advertising across television, radio, and digital channels to sales promotions and public relations � and shows you how to deploy them strategically to build awareness and drive consumer purchase. You’ll leave with a practical framework for identifying your target audience and designing campaigns that turn curiosity into buying behavior.
Skills you will learn:
Business Sense
Learning Objectives
Drive demand and growth by understanding how promotion and marketing build awareness, trial, and repeat purchase while protecting brand positioning.
Manage execution with control by creating a promotion and marketing plan that aligns goals, audiences, messaging, channels, timing, and budget.
Apply best practices by defining clear objectives and KPIs, targeting the right customers, coordinating with sales and operations, and using a realistic campaign calendar.
Improve results continuously by tracking performance, testing and optimizing tactics, capturing customer feedback, and reallocating spend to the highest-return activities.
Who Should Take This Course?
Innovators
Team Members & Leaders
Small Business Owners
Course Outline & Major Topics
1. Overview of Promotion & Marketing
2. Why you need a plan to manage Promotion & Marketing
